Escourtly?

KINDAYou can build the valuable core, but the established product has meaningful operational complexity. Pick one narrow promise for v1.

BUILD FIRST

One specific customer type and one primary use case
A vertical slice that completes the main job without manual workarounds
Visible limits, review steps, and a fallback when an external dependency fails

LEAVE FOR LATER

Broad third-party integrations
High-scale collaboration, syncing, and permissions
Automation that can cause harm without human review

RESEARCH NOTES

What this tool actually does.

Checked 2026-09-06

Escourtly is browser-based interactive product-demo software (escourtly.com) pitched as an upgrade to screen recording. A Chrome extension records a click-through of a live web app; each click becomes a step. Instead of screenshots or video, each step serializes the live page's DOM into one self-contained HTML snapshot, so playback shows real, selectable, interactive UI. An editor adds annotations, headline, CTA, and a brand-colored cover screen; AI writes step descriptions with adjustable tone/length/detail. Published demos get a share link; viewers click through without signing up or installing, while makers see unique views, per-step drop-off, and CTA clicks — without cookies or GDPR consent friction. Recording controls intentionally live only in the extension popup (no floating toolbar injected into the page). White-label reselling is offered. A dev.to write-up by the developer detai

SOURCES

RESEARCHED BUILD PROMPT

Give this to your coding agent.

Build a focused replacement for Escourtly: an interactive click-through product-demo recorder that captures live web pages instead of video. Core workflow: user installs a Chrome extension, opens their product, clicks through a flow; every click becomes a numbered step; the demo compiles into a shareable link; recipients click through without an account; the maker analyzes per-step engagement. User-facing requirements: (1) recorder controlled only from the extension popup — no floating toolbar injected into the recorded page; each step serializes the current document (DOM + CSS) into a self-contained snapshot; (2) an editor web app where steps are reordered, annotated, and assigned a headline + CTA, with a customizable cover screen; an AI backend drafts per-step descriptions users can tweak; (3) a public viewer page rendering each snapshot in a sandboxed iframe with prev/next controls, step dots, and working links/inputs; (4) analytics showing unique views, drop-off per step, and CTA clicks. Technical requirements: Chrome Extension Manifest V3 with a content script capturing document.documentElement.outerHTML plus CSS into standalone HTML per step; a backend API storing demos/steps in a DB with object storage; a React (or similar) editor and viewer; one LLM API call per step to generate descriptions from snapshot text/layout; server-side analytics with anonymous IDs and no cookies. Do not copy Escourtly's brand, name, logo, copy, or UI — design an original visual identity and wording. Deliberately out of scope: white-label resale, billing/subscriptions, non-Chrome extensions, video recording, desktop apps, collaboration, and mobile apps. Ship a README covering setup (extension build, backend, env vars for the LLM key) and known limitations (navigations that change routing, cross-origin iframes, heavy pages, login-walled flows).

Visit the official product page