post2all?

KINDAYou can build the valuable core, but the established product has meaningful operational complexity. Pick one narrow promise for v1.

BUILD FIRST

One specific customer type and one primary use case
A vertical slice that completes the main job without manual workarounds
Visible limits, review steps, and a fallback when an external dependency fails

LEAVE FOR LATER

Broad third-party integrations
High-scale collaboration, syncing, and permissions
Automation that can cause harm without human review

RESEARCH NOTES

What this tool actually does.

Checked 2026-09-06

post2all is a commercial social media scheduling platform for teams and AI agents. Users create a post once, select target accounts across X/Twitter, TikTok, Threads, Instagram, LinkedIn, Discord, Telegram, Facebook, YouTube, and Pinterest, then customize captions/tags/titles per account before scheduling or publishing. Key features: visual content calendar, per-account customization with platform-specific character limits, pre-publish validation, post queue, and team workspaces with unlimited members. It is API-first: offers a REST API, CLI, and MCP server so AI assistants (ChatGPT, Claude) and custom agents can draft, approve, schedule, and publish. Plans: Creator ($9/mo, 10 accounts, 200 X posts/mo), Business (30 accounts, 600 X posts), Agency (100 accounts, 1,200 X posts), all with 7-day trials. Supports text, image, and video per platform constraints. Built by Bhavik Agarwal; market

SOURCES

RESEARCHED BUILD PROMPT

Give this to your coding agent.

Build a replacement for post2all, a 'create once, publish everywhere' social media scheduler for teams and AI agents. Core workflow: (1) user drafts a post with optional images/video, (2) selects multiple connected social accounts, (3) customizes caption/tags/title per platform with live character-limit validation, (4) schedules to a visual content calendar or publishes immediately, (5) agents can do the same via REST API, CLI, or MCP.

User-facing requirements: dashboard for OAuth account linking (X/Twitter, LinkedIn, Facebook, Instagram, Threads, TikTok, Telegram, Discord, YouTube, Pinterest), visual calendar view, per-account post customization, post queue, pre-publish validation, team workspaces with roles, scheduling/recurring posts, media uploads.

Technical requirements: Node.js/TypeScript backend with PostgreSQL, Prisma, Redis queue (BullMQ), OAuth2 multi-provider auth, S3-compatible media uploads, REST API with OpenAPI spec, CLI (Commander), MCP server exposing tools like list_accounts, schedule_post, get_calendar, validate_post; frontend React (Next.js) with Tailwind.

Implementation approach: monorepo (Turborepo) with apps/web, apps/api, apps/cli, packages/mcp, packages/core; single Post model with per-platform overrides; platform limit validation via a registry; ship via Docker Compose.

Do not copy post2all's brand, logo, marketing copy, or exact UI layout. This is a functionally equivalent open alternative.

Out of scope: native mobile apps, analytics/insights dashboards, RSS import, agency billing, browser extensions, integrations with other schedulers.

Include README.md documenting setup (env vars for OAuth credentials, DB migration, docker compose), architecture overview, and known limitations.

Visit the official product page